Our Mission

To empower and promote the value of exploited, displaced and impoverished people groups of the world through the development of sustainable economic opportunities and fostering of education.

Our Model 

Yobel conducts business trainings, contributes to product development, and expands global marketplaces utilizing fair trade principles while partnering with organizations committed to ethical and sustainable production processes. 

Yobel is committed to educating consumers locally within the Western world about the power of our purchases in the role of promoting freedom and dignity globally.  

Our hope is that through awareness and equitable trade, marginalized people of the world may be offered the hope of freedom and abundant life.  

Our History

In 2003, Sarah visited the Canaan Farm community in Uganda made up of individuals displaced by the civil war in the north. After this experience and seeing their need for additional income and a fresh start, Sarah was motivated to care for her neighbor. But how?

Meanwhile, Donavan traveled overseas with a social justice school and was convinced of the power of bringing fair earning potential to women in the developing world. But how?

The two met for coffee in 2008 and decided to invest their hard-earned weekend tip money into their first micro-grant to Canaan Farm, based on the business model of the Suubi Project with Light Gives Heat. This tiny grant provided the start-up capital for the production of bamboo fair trade jewelry by hiring a jewelry trainer and buying basic materials and tools. Eight months later, a few high school students purchased a tent for a local farmers’ market. The Ugandan bamboo, along with Suubi's paper bead jewelry, provided Yobel with its first product lines.

After another year and a half and the inclusion of two more justice organizations, Yobel grew to the point of necessitating a permanent space. Against better judgment, Yobel opened a brick and mortar store.

Throughout this time Yobel also saw the need around the world for basic business education to empower individuals to start businesses serving their own communities. They created a curriculum to train entrepreneurs in essential business practices, reducing dependence on international aid. Learn more at www.yobelinternational.org

From the beginning this has been a volunteer-run, community-based organization.  Without the assistance of many talented volunteers and the hard work of our amazing artisans globally, this enterprise would never have survived.

Yobel now partners with nonprofits and social entrepreneurs all over the world who produce fairly-traded and ethically-made products. These items directly affect lives by empowering people through business and provide freedom from exploitative labor. Yobel loves their calling to daily inspire awareness and promote justice throughout our community and world!

Our Friends

Yobel could not do this work alone. We partner with people who are committed to seeing individuals set free from many kinds of injustice and poverty, both of body and spirit. 
Asia - Restoring hope to exploited women by providing stable, alternative employment, safe communal living, access to healthcare, counseling and education
Sarchi, Costa Rica - Contributing to preservation of cultural traditions while empowering young men seeking freedom from addiction
Sosote, Ecuador - Employing men and women who are uneducated or otherwise unemployable to provide for their families
Nairobi, Kenya - Provides sustainable jobs for artisans living in the largest slum in Nairobi, paying them a fair wage, and giving back to a local orphanage
Kolkata, India - Seeing women set free from sexual exploitation in the largest Red Light district
Rajpur, India - Offering holistic change to one of the most disadvantaged regions of India
Tamil Nadu, India - Creating opportunities for women to gain hope and identity within their community
Juarez, Mexico - Standing alongside women of strength as they weather the storm of volatility in a border town
Byumbe, Rwanda - Bringing unity to victims and perpetrators of genocide
Gilgit, Pakistan - Offering employment for women who would otherwise have no opportunities, helping them realize their dignity and worth
Lima, Peru - Increasing dignity and freedom to impoverished women
Kampala, Uganda - Empowering young women to save in order to gain a University level education
Kigumba, Uganda - Lending hope to Internally Displaced People's (primarily widows) through business opportunity and training
Locally we could not do what we do apart from amazing volunteers, designers, photographers, writers, accountants, advisers, teachers, and marketers. 

Our Dreams

To see people genuinely freed from the poverty and slavery of their situation and spirit.
To provide job-skills training for refugees and exploited women through our brick and mortar store.
To continue to develop a line of fashionably relevant ethically traded goods for the western marketplace.
To Expose people of the West to justice issues firsthand.
To see artisans running successful autonomous businesses.
To take business training to the rural communities.
To see our artisans products in boutiques, coffeeshops and bookstores across the world.
To assist the American consumer in becoming conscious of the people behind their products.
To develop a project locally working with vulnerable populations.


Still have questions? See if we answer it in our Frequently Asked Questions. If not, shoot us an email at info@yobelmarket.com