“Money is power.” This oft repeated and disconcertingly true statement has driven mankind to find ways to become profitable for thousand of years. In a society as driven by consumerism as America we see it clearly. From lofty politicians to the general populace we use money to gain the position and authority that we desire in whatever circle we move in. Yobel Market is thrilled to take this reality as an opportunity and offer ethical gifts that empower people groups who are enslaved by poverty and injustice.
When you choose to become a conscientious consumer you are choosing to use your money to empower the displaced, impoverished, and exploited people groups of the world rather than a large corporation who’s values you may or may not agree with. Last Christmas the average American household spent about $800 on gifts. Imagine if this incredibly large sum could be spent on ethical gifts and fair trade products. If money is power as the saying tells us then you can help change the world simply by making small changes such as wearing fair trade jewelry or drinking fair trade coffee. This basic power exchange is what makes becoming a conscientious consumer so important.
Yobel Market is thrilled to offer you a reliable way to shop ethically and understand who your money is empowering. We are passionate about promoting consumer education while simultaneously benefiting the people groups we work with. As Father’s Day approaches and you are trying to think of an alternative gift to show the dads in your life that you care, choose to promote dignity and freedom worldwide and check out the options that the fair trade world has to offer!